Live Green Archives

Carrotmob?


A carrotmob is a buycott where an organized group of consumers agree to patronize a particular business. This business, in turn, commits to investing a percentage of their “mob income” into making socially responsible changes in their business.

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Founder, Brent Schulkin, started carrot mobs in San Francisco in 2008. He visited 23 convenience stores and asked the owners “If I were to bring hundreds of people to one store on one day and we spend a ton of money, what percentage of this income would you be willing to reinvest in energy efficient upgrades to your store?”

The highest percentage bid was 22 percent.  On the day the mob descended on the store, the lines to get inside went around the block. The owner who generally grossed $1800 a day in revenue grossed $9200 that day! With the 22 percent that he committed to reinvest in his business he was able to do a full lighting retrofit for the store. Everybody wins.

These types of campaigns have since grown globally. The founder is looking to organize millions of people and take on large corporations; even the top advertisers on the Super Bowl like Budweiser, Miller and Coors.

Sounds like fun. Want to get involved? Go to carrotmob.org

Living Green – What Does It Mean

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Simply put, living green means reducing our impact on the planet by making choices in our day-to-day lives that are healthy for both people and the environment. Recycling at home and at work contributes to living green, as does conserving water and energy. These practices can save us money while at the same time improving our health and overall quality of life.

Every time we spend our money we are casting a vote for the particular product we purchased, how that product was manufactured and the materials used for packaging. We can make a difference when we purchase products that have one or more of these qualities:

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* contains recycled material
* contains less toxins
* uses reduced packaging
* durable and designed for disassembly
* locally or regionally produced
* uses renewable resources

Downshifting is a trend where individuals choose to live simpler lives. They tend to choose working fewer hours and steer away from obsessive materialism. In so doing they naturally live a lifestyle which has been come to be known as “green”. This translates into less consumption of energy for both the individual and the planet.

51 Ways to Green the Earth
poster from Pima County, Arizona
Pima County poster 51 ways to live green

This is a beautiful full color downloadable poster. Download poster here